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Thoughtful haircare brands are the best. You know, the ones that come with a story your curls can relate to. If you’re on an ongoing search for perfectly curated products to suit your texture, you’ve found them. Black-owned haircare brands offer up some of the most richly made, hydrating blends of products that deserve a spot in your regimen. It’s hard finding the right products to give our hair that bounce-back we all so strongly desire. Women with natural hair deal with dry, damaged, and brittle strands far too often, so it’s essential to repair them with products specifically created for textured hair. That’s all the reason we need to support the below entrepreneurs, who have formulated products with black women in mind.

Keep scrolling for black haircare products that could do your curls some good.

Briogeo

Briogeo is flying off the shelves at Sephora because of the brand’s cult Scalp Revival Mask collection, which nourishes everything from the kinkiest hair to bone-straight strands. Founder and CEO Nancy Twine is the youngest black female entrepreneur to ever launch a line at Sephora. That’s Black Girl Magic personified.

Carol’s Daughter

You’ve probably hoarded a product or two from Carol’s Daughter. Founded in 1993 by Lisa Price, who began mixing up magical potions in her Brooklyn kitchen, it ranks as one of the coveted curly-hair collections on the market because of its powerfully nourishing ingredients.

Livso

LivSo believes that feel-good hair starts with rich, moisturizing, and clean products. Crafted by dermatologist Shari Hicks-Graham, these products are infused with gentle yet effective ingredients aimed at soothing the scalps of kinky, curly hair. Initially inspired to help women with hair loss due to scalp issues, Hicks-Graham dreamed up the most hydrating hair products for natural hair.

The Mane Choice

Founder Courtney Adeleye started sharing her natural-hair journey on YouTube and gained a cult following of women curious about her extensive knowledge that aided in healthy hair. Using her medical background in nursing, she wanted to fill a gap in the natural-hair community and put health first. She started creating service-first hair products in her home, which cultivated into the Mane Choice.

Obia Naturals

Searching for a vegan, pH-balanced, all-natural alternative for your curls? Obia Naturals could be for you. Founder and formulator Obia Ewah, who also happens to be a trained chemist, prioritizes health-conscious ingredients in her hair products that have the power to tame the thickest of curl patterns.

Eden BodyWorks

Eden BodyWorks keeps wellness top of mind when formulating its natural haircare products. At the age of 11, founder Jasmine Lawrence suffered from severe hair loss and had no products to turn to that truly worked. So she created a concoction in her kitchen that turned into Eden BodyWorks, the answer to healthy hair.

Koils by Nature

Specifically formulated for textured hair, Koils of Nature relies on the earth’s purest ingredients for its range of hair products. Free from harsh ingredients, this line of haircare products recently extended with a men’s grooming line in 2016 that’s been selling out like crazy.

Bee Mine Organics

Bee Mine Organics is crafted in small batches of raw ingredients made to serve up all the hydration your hair needs. This natural, cruelty-free brand was dreamed up by founder Tracey Q., who went through trials undergoing extensive hair loss and felt like no products worked for hair growth. The BMO line started with a hair growth serum and has since expanded into a full collection of safe products for women seeking solution-first products.

Bask & Bloom

If the name isn’t convincing enough that your hair will bask and bloom with these all-natural products, then try it. Founded by Candera Thompson, this line is committed to health-conscious hair products tailored to naturalists with all textures.

Thank God It’s Natural

Founded by Chris-Tia Donaldson, a Harvard lawyer turned businesswoman, TGIN is a line of hydrating products for natural-haired women looking to rejuvenate their curls. Most known for its Moist Collection, the brand puts hydration first to offer the incredibly penetrating products that’ll bring your curls back to life.